Last week the Belgian Brewers Federation launched their new campaign 'BE BEER' at Belgian Beer World, in the presence of Prime Minister Alexander De Croo. "Unique people. Unique beers." will be the campaign's tagline.
Diversity is at the core, both among Belgians and among our Belgian beers. Blond, fruity, unique, powerful... these are not just characteristics we can attribute to our beers but also to people. Indeed, for every Belgian, there is a unique beer to be found for every occasion!
The campaign will be rolled out in the coming week(s) through online videos and on social media. Additionally, it will be visible on digital screens in several public places.
Read the whole article + see the pictures on Belgian Brewers Federation.